The Peak Problem: Managing Peak Demand in Healthcare Foodservice

Thursday, November 13
1:00pm ET / 11:00am PT


Every hospital cafeteria faces the same daily challenge: the peak lunch rush. In a narrow 2-3 hour window, staff on limited breaks converge with visitors, creating a surge in demand that strains operations, increases wait times, and reduces the restorative value of a meal break. This session explores the science of queueing and crowd dynamics — what actually happens during peak rush periods and why traditional approaches often fall short.

We’ll then connect those principles to practical, real-world solutions healthcare operators are using today. From self-checkout to badge pay to digital ordering, operators have more tools than ever to manage congestion, redistribute volume, and give staff more time to recharge. Attendees will leave with frameworks to assess their own cafeterias, identify peak bottlenecks, and evaluate which technology and process improvements can yield the highest return in both staff satisfaction and operational efficiency.

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  • Accreditation: .5 CEU - ANFP 
  • Duration: 30 minutes
Learning Objectives: 
  1. Explain the science behind peak lunch rush dynamics and identify the hidden costs of congestion in healthcare foodservice.
  2. Evaluate cafeteria traffic patterns using simple frameworks for measuring throughput and bottlenecks.
  3. Understand how technologies such as self-checkout, badge pay, and digital ordering can redistribute traffic and reduce stress on staff during peak hours.
  4. Apply cross-industry best practices (from airports, arenas, and corporate dining) to design cafeterias that are more resilient to peak demand.

This Coffee Talk is exclusively sponsored and presented by

MEET THE SPEAKER:

Joe Hillebrand
Mashgin
Joe Hillebrand leads Healthcare Sales at Mashgin, the world’s fastest AI-powered self-checkout system. He partners with hospitals and foodservice operators to improve cafeteria flow, reduce staff wait times, and enhance the dining experience for employees and guests. With a background in clinical workflow optimization and deep experience building healthcare technology verticals, Joe focuses on how innovative solutions can ease the strain of peak lunch rushes and give staff more time for patient care.