Dan is the founder and principal of the Henroid Advisory Group. Prior to this company, he was the system director of the Department of Nutrition and Food Services (NFS) at the University of California, San Francisco (UCSF) Health system for 19 years where he was responsible for patient meal services at five hospitals totaling 1562 licensed beds, ten retail food operations with a combined sales of $16 million, catering and conference services with annual sales of $2 million, 5 gift shops with annual sales of $2.5 million plus oversight of inpatient and outpatient nutrition services. He has overseen the creation or renovation of all retail food outlets at UCSF and oversees other nontraditional programs such digital signage, an interactive patient experience system, a patient self-service meal ordering program, and a fleet of 33 robots. In addition to these responsibilities, he served as the UCSF Health system sustainability officer.